To Sell Is Human by Daniel H. Pink - Non Fiction - Paperback
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About this product
Details:Condition: BRAND NEWFormat: PaperbackISBN: 9781786891716Publisher: Canongate Books OverviewTo Sell Is Human is Daniel H. Pink's New York Times No.1 bestselling exploration of persuasion in modern life. Drawing on social science and behavioural research, Pink argues that we are all in sales now, whether pitching an idea at work, persuading a partner, or negotiating with our own children. This sharp, engaging paperback blends storytelling with practical, research-backed tools, making it essential reading for anyone who wants to understand how influence really works today. About the BookDaniel Pink opens with a bold claim: one in nine workers in the traditional sense sells for a living, but the rest of us spend huge portions of our day in what he calls "non-sales selling" — persuading, convincing and influencing others without a price tag attached. Parents sell their kids on going t…
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